Malaysian franchisors have identified potential franchised businesses worth RM4.74 million during a recent mission to Ho Chi Minh City, Vietnam.

In a statement here on Wednesday, the Malaysia External Trade Development Corp (Matrade) said the Specialised Marketing Mission (SMM) on Franchise Business to Vietnam was held from Dec 15-17.

Matrade said it organised the SMM in collaboration with the Ministry of Domestic Trade, Cooperatives and Consumerism, Malaysian Franchise Association and Perbadanan Nasional Bhd.

A total of nine local companies participated in the SMM, it said.

It said the mission was organised in response to the potential market available based on Vietnam’s large percentage of young population, political stability and continued economic growth.

Matrade said the potential businesses identified covered areas such as children’s education, fabric care outlets, fast-food outlets, fine dining restaurants, eyewear products, human resource training and development and Islamic publications.

- Bernama